Would you feel comfortable buying something from a shop with no policies listed plainly? You never know, unforeseen circumstances may arise and there may be an issue with a purchase. You may need to return or exchange an item, only to find out after your purchase that’s not allowed. Knowing that information beforehand may be the deciding factor on whether or not you’d want to shop there, right? Many custom and made to order items on Etsy are not refundable, and understandably so. But what happens if an item arrives damaged? Or your customer ordered a non-custom item that they aren’t happy with? How would you handle that? Make sure your policies are clear on what you can and cannot do in these situations. Even if you never experience an unhappy customer, its best to be prepared. How you handle these not so perfect situations will say a lot about your shop’s professionalism and help to hopefully build its reputation.
Optimizing tagging and titles for search.
No one can buy your items if they can’t FIND them! When I first started my shop, I gave my listings titles like “Girl dreams about life”, “handsome man and his thoughts”, “elegance”, “joy”. No one is searching for that! As artists, we love to give our work titles that are more about how the work makes us feel. Titles and tags for searching on Etsy should be more specific, but still short, 2-3 word phrases work best. Make sure your tags match the phrases in your titles!
I hope these tips are helpful! These are things I learned that changed my shop in a huge way! Success isn’t overnight. I’m still tweaking my listings, photos and descriptions constantly as I continue to learn new tips and tricks. Find a team on Etsy or a group on Facebook with other shop owners willing to share what they’ve learned and how it’s helped them!
Checkout the funky earrings and paper dolls in my shop here:
Use coupon code: KEGBLOG15 for 15% off of your purchase good until 9/30/16
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